BoyNextDoor Bespoke
A bespoke poster reimagining BoyNextDoor's first U.S. tour stop, blending the group's youthful energy with a refreshed visual identity.
A bespoke poster reimagining BoyNextDoor's first U.S. tour stop, blending the group's youthful energy with a refreshed visual identity.
BoyNextDoor Bespoke is a graphic design project centered around reimagining the visual identity for the K-pop group BoyNextDoor's first U.S. tour stop. The goal was to blend their youthful, playful energy with a refreshed identity that reflects their growing global presence.
Create a bespoke poster reimagining BoyNextDoor's first U.S. tour stop. Blend the group's youthful energy with a refreshed visual identity that reflects their global expansion.
Inspired by BoyNextDoor's gap in the K-pop industry, the goal was a brand that embodied their personality, playful, experimental, and distinctly their own. The visual direction sought a look that represented their lighthearted character and experimental approach to music.
The key art poster serves as the centerpiece of the campaign, a bold, expressive design that captures the spirit of the group and sets the tone for the full identity system.
Key art poster.
The initial key art poster was resized and adapted across multiple formats: a lightpost, billboard, skyscraper, and web leaderboard, showing how the identity holds up across real-world contexts.
Lightpost format.
Billboard format.
Skyscraper format.
Poster mock.
To take this project further, I branded a one page site as the center for concert goers or BoyNextDoor fans to learn more about the group.
Style tile.
